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Vertical Integration

As the nutraceutical and functional food industries become increasingly concerned with quality, identity, and sustainability matters, we’re committed to setting an industry standard in vertical integration: providing the highest quality ingredients and highly controlled product traceability. We believe that our investment in industry-leading initiatives such as Tru-Assurance, DNA PUR, and raw material supplier certification programs will provide our customers both the highest level of trust and a meaningful point of difference in the marketplace.

 Vertical Integration 

TRU-ASSURANCE

Novel’s unparalleled vertical integration program Tru-Assurance™ provides partners with 100% controlled, fully traceable, and identity verified premium botanical ingredients.

Tru-Assurance represents Novel’s significant investments in key raw material source markets, including quality and processing resources and staff in China, India, and Brazil. Ultimately designed to strengthen consumer confidence, Tru-Assurance provides our partners the ability to independently verify their botanical raw material sources with total transparency.

We have available an initial line of Tru-Assurance ingredients, delivering a fully transparent and trusted solution for many of the industry’s typically adulterated raw materials.

 

Acai
Acerola
Bilberry
Ginkgo Biloba
Ginseng
Griffonia/5-HTP
Guarana
Guava
Polygonum
Quercetin
Saw Palmetto
Turmeric

All Tru-Assurance products are backed by our industry leading DNA-PUR™ 100% DNA plant identity verification. Scroll down to learn more about our industry-leading DNA-PUR™ technology.

 Vertical Integration 

DNA PUR

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We’re proud to introduce DNA PUR™, Novel’s new line of 100% identity verified botanical ingredients analyzed using DNA barcode testing. Every batch of source material is sampled prior to extraction and is 3rd-party tested, giving our customers and their consumers absolute identity assurance.

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Based on 3rd-party consumer research, we believe that this new standard in identity verification is an excellent opportunity to differentiate as it becomes increasingly important to supplement consumers.

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We have available an initial set of DNA PUR™ ingredients that includes some of our most popular botanicals, below. Please contact us to learn about availability for other ingredients that may be of interest.

Quercetin1Quercetin
Turmeric
Ginseng
Green Coffee
Polygonum Resveratrol
Green Tea
Grapeseed Extract
Silymarin