A leading maker of dietary supplements needed a fruit extract – 100 percent pure, yet competitively priced – for a new energy formula.  Our market intelligence and knowledge of the ingredient’s country of origin told us that the manufacturer could encounter problems, and we strongly recommended analyzing competitive samples.  Using reliable, but relatively inexpensive methods, we discovered that a low-cost provider was selling a fruit extract blend that included cheaper, much less efficacious materials that were not standardized to the specified active markers.  Not only did Novel deliver a premium-quality extract at the requested price and specifications, we were able to help the manufacturer meet their label claims, avoiding potential – and costly – label-claim issues.